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PostPosted: May 19th, 2014, 8:39 am 
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Joined: February 20th, 2012, 2:57 pm
Posts: 42
Calabria News

Our company has been exisiting now for 10 years and we have done so under quite a few brand names. We started in a short lived partnership called Calabria Homes which lasted just over 3 months, but most people will have gotten to know us under the name InCalabria which has become one of the main names in international property in Calabria - so why did we change it?



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PostPosted: May 19th, 2014, 1:41 pm 
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Joined: June 5th, 2007, 4:36 pm
Posts: 1105
Location: Italy
Our company has been exisiting now for 10 years and we have done so under quite a few brand names. We started in a short lived partnership called Calabria Homes which lasted just over 3 months, but most people will have gotten to know us under the name InCalabria which has become one of the main names in international property in Calabria - so why did we change it?

Our company has been exisiting now for 10 years and we have done so under quite a few brand names. We started in a short lived partnership called Calabria Homes which lasted just over 3 months, but most people will have gotten to know us under the name InCalabria which has become one of the main names in international property in Calabria - so why did we change it?

Whilst doing real estate exhibtions accross Europe and the UK, featuring in directories etc, the name InCalabria did not mean much to people looking for a property in Italy. You may have been interested in Italy and have walked straight past our expensive stand not knowing Calabria is a region in Italy. We found that a name with the word 'Italy' in it would be much more recognisable, and that has been proven correct. We now sell property in various regions in Italy, so the previous name would anyway have been unsuitable.

So now we brought the InCalabria name back. That's because it is still one of the most recognised in Calabria, but also we found we want to list a lot more property, particular private resales that we do not want to feature on the Selective Italy website - as that is a site restricted to a small selection of handpicked properties.

Now, you can help me by connecting the two brands by searching for incalabria selective italy https://www.google.com/search?q=incalab ... tive+italy

Thank you and have a nice summer,

Dennis.


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